Case study · 2023
Accounting and payroll workflows
Workshop-led product discovery
Discovery and concept support for a new accounting-related product direction within a business software portfolio. The work focused on mapping accountant, payroll specialist, and business owner journeys, identifying key pain points, and turning them into prioritised feature opportunities.
Methods
- Concept development
- Domain exploration
- Job stories
- Product scoping
- User journey map
- User personas
- Workshop facilitation
